Enterprises across virtually every industry and marketplace are waking up to the fact that the cloud is inevitable. The benefits of cloud adoption – whether it be the potential for cost savings, the increased scalability and flexibility, enabling self-service, rapid provisioning or the potential for greater mobility – are simply beginning to outweigh many of the challenges – perceived or otherwise – that were keeping companies from jumping in. 

Although the benefits are outweighing the concerns, that doesn’t mean the concerns are going away.
There were reasons why highly regulated industries and those that work with sensitive, private and top secret information – including financial services, federal government and healthcare – were reticent to embrace the cloud in the first place. That reason was a perceived lack of security. And – considering the current threat landscape and the sheer cost of a data breach – that concern is not going to be easily dismissed.

This concern about cloud security – coupled with the inevitability of the cloud – is creating a new market demand for cloud security solutions. This market demand was well explained by Steve Herrod, managing director at General Catalyst, in an article he penned for CNBC:

 Companies, irrespective of industry, are trending toward working and transacting almost exclusively online. They’re storing more data and more types of data in the cloud and often their only point of customer contact is via the internet. The exposure this has created — including the potential risk to brand and revenue that accompanies security failures — has elevated cybersecurity to being a board-level concern.

And there are even more indicators that cloud security is the hot market of the moment. The largest of which is the flurry of cloud security acquisitions that is currently making the headlines. Just in the past few months, large cloud, IT and cybersecurity companies have been snatching up smaller security firms with comprehensive cloud security offerings.

Cybersecurity giant, Symantec, recently closed a deal to acquire cybersecurity company, Blue Coat, in a move that was slated to add a host of Web and cloud security solutions to Symantec’s security portfolio. And they weren’t the only company dealing.

Earlier this month, IT superpower, Cisco, made their own cloud security acquisition, when they added CloudLock to the company in a deal worth an estimated $293 Million. According to Motley Fool, CloudLock’s solutions enable users to, “…to see and control what their users are doing in cloud services like Office365, Google Drive, and Salesforce,” which has led to significant success for the company, which, “…has built out a massive enterprise cloud security presence of 700 customers, some of which are Fortune 500 companies.”

And this need to secure cloud resources has the potential to drive even more market opportunity and corporate growth activity in the near future.

According to analyst firm, Gartner, cloud automation could be the next market heating up in the cloud space. The firm anticipates that the cloud automation market will grow significantly, with the technology’s market penetration in large enterprises rising from under 10 percent to 25 percent by 2020.

There are multiple reasons for this anticipated growth, but one of the largest reasons is the same one driving the growth of the cloud security marketplace – a fear about losing control and not being able to secure cloud resources. Cloud automation solutions are an instrumental tool in this fight, since they have the ability to enable enterprises to battle shadow IT and effortlessly enforce compliance.

The cloud is no longer an option for enterprises – regardless of their industry or the data that they store and share. This means security is essential – especially the security of cloud resources and data stored in the cloud. This requirement is creating massive market opportunities for companies with effective cloud security offerings, and will also create demand for cloud automation solutions that will enable enterprises to keep their cloud resources in check, in compliance and in the right hands.

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