Over the past year and a half, there has been widespread cloud adoption among enterprises and many people in the technology industry are claiming that 2017 is the year of the “enterprise cloud.”  According to IDG’s 2016 Enterprise Cloud Computing Survey, “organizations are using multiple cloud models to meet their business needs, including private (62%), public (60%), and hybrid (26%).”

As enterprise cloud adoption grows, best practices and business cases are emerging and other industries like the media and entertainment industry, are jumping on the bandwagon. From virtual reality and smart TVs to live streaming of events, the amount of digital content being created and consumed is abundant. A majority of this massive amount of data is being produced at high resolution and in multiple formats and therefore requires a robust technology infrastructure to support it.

As a result, many media giants are increasingly adopting new cloud technologies to manage the explosive growth of their digital content. As these media companies flock to the cloud to manage and store their digital content, they must be smart about their approach.  For example, some may want to consider a hybrid approach to the cloud. They could use the public cloud for things such as global content distribution and collecting content from providers, but also store some of their more proprietary digital assets in a private cloud or on-premise.

Cloud solutions can create storage efficiencies and allow real-time access to content anytime, anywhere. However, there are also some challenges to be aware of when it comes to migrating to the cloud such as runaway costs and the ability to scale. In addition, the IDG survey identified these top three challenges that enterprises face when adopting public cloud technologies: concerns about where data is stored (43%), cloud security (41%) and vendor lock-in (21%).

Another factor to consider when migrating to the cloud is how to manage the massive amount of digital content being delivered around the world. It is too big to be managed from a human standpoint and there is no room for error.

And, once the transition to the cloud is complete, these companies need to efficiently manage all of their cloud resources to ensure optimal performance. Performance is especially important in the media and entertainment industry. For example, something as little as a six-second delay in the streaming of an advertisement at the beginning of a media company’s hit show could cost them hundreds of thousands of dollars back to the advertiser if the ad is not delivered correctly or at all.

Cloud automation and management technology is increasingly easing this burden and can help media companies more efficiently manage their virtual resources at scale across different public and private cloud technologies. Features such as auto-scaling and workload grooming allow these companies to ensure that their costs are managed and contained. These tools also take the burden off of the IT department by automatically monitoring cloud resources and identifying and fixing issues and security threats as they arise.

Leading media companies like Discovery Communications are using cloud automation technology from DivvyCloud to reduce cost, improve security and ensure compliance across their entire cloud infrastructure. You can visit DivvyCloud at the NAB Show, April 22-27, 2017 where they will be featured as part of SPROCKIT’s 2017 program – an exclusive technology alliance that is helping to accelerate cloud strategies for the hottest companies in media and entertainment.

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