Discovery, through the leadership and vision of their CEO, David Zaslav, is a consumer-focused, content-first corporation. To continue to build and nurture their base of super fans, they must guide the reinvention and transformation of technology at Discovery. After an 18-month journey, Discovery became cloud-first and their mission as a technology organization is:
- To facilitate the rapid development of new content and;
- To amplify content to consumers when, where and how they want to consume it
With a short planning horizon in an ever-changing media landscape, Discovery must react quickly, innovate freely, fail early and inexpensively, and rapidly scale successes to thrive. AWS is a key component of their technology strategy that supports their ability to do so.
To capitalize on the disruption facing their industry, Discovery CTO, John Honeycutt, envisioned transitioning their global supply chain and business systems to cloud infrastructure like AWS.
- Content should be where the consumers are. 8 years ago, Discovery produced top tier and lower tier channels and sold it in a B2B marketplace – life was beautiful, and it was an amazing business for a lot of media companies at the time. As they advanced into the digital age, the long tail of content shifted to be part of oFur digital offerings, and their business l increasingly involves direct to consumer and social offerings. The linear to digital transition is driving their content to the cloud where it is accessible for their super fans, where they can access that content on any screen. If Discovery’s consumers and partners are in the cloud – they need to meet (and beat) them there.
- Fail fast, fail cheap. Discovery’s technology organization must enable the highly efficient, innovative business Discovery is known for. They are a disruptive innovator in a transformative media landscape; they must continue to move forward quickly and readjust their strategy as they go. Working in the cloud offers a strong advantage as it is less painful to fail and much simpler to scale successes.
One of the most important elements of becoming a digital leader was adapting the technology organization to this new way of doing business. Discovery understood that purposeful, structured change management was integral to the transition process. A core element to this was the ability to do policy enforcement on day one of their cloud journey and they selected DivvyCloud as their solution for cloud infrastructure.
Discovery recently announced a new venture within their Amazon partnership that will provide a Food Network subscription streaming offering and live, on demand episodes. This service will give consumers a revolutionary culinary experience, made possible through the Amazon platform.
Discovery uses a variety of AWS services to power their digital supply chain including Amazon EC2, Amazon EBS, Amazon Machine Images (AMI), Amazon ELB, Amazon Route 53, Amazon VPC, and Amazon CloudFront.
Discovery’s use of DivvyCloud has consistently grown in 2019. They’ve expanded the LOB that utilize DivvyCloud, including their InfoSec and MotorTrend teams. They have also started to use automation through BotFactory enabling them to take corrective actions while also sending notifications.
With DivvyCloud, Discovery is able to trust but verify. This means that their developers must be disciplined, build to have good uptime, and support compliance and auditing. DivvyCloud also enabled Discovery to have well-defined standards that created accurate system placement to find any exceptions and allow for quick remediation. This allows Discovery to tap into the agility, speed, and self-service nature of the public cloud but also know that their policies for security, compliance, and governance were being followed.